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The Product Mix

marketing product mix

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The product mix represents the collection of product lines that a business offers its customers. By expanding its product mix, businesses can increase their opportunities to sell products to a diverse group of consumers. Unfortunately, increasing one's product mix can come at a cost, resulting in production problems and even diluting the businesses brand. To learn more about the product mix, as well as some of the key considerations for crafting one, watch the following video. 

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