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The Product Life Cycle | Part II

marketing product life cycle

Learn Marketing!

The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle.

In the second video of a four part series, we'll explore how products venture from the introduction stage to the growth stage, and how businesses can adapt their marketing mix strategies. 



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