Welcome to Alanis Business Academy
Cart 0

The Product Life Cycle | Part I

marketing product life cycle

Learn Marketing!

The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don't go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle.

In the first video of a four part series, we'll explore the introduction stage of the product life cycle and how businesses can support their products during this stage. 

For access to additional lectures subscribe to Alanis Business Academy on YouTube and go Premium for $9.99 a year for access to exclusive content and advertisement free lectures.

Older Post Newer Post

Leave a comment