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Herzberg's Two-Factor Theory of Motivation

motivation

Udemy

Developed in 1959 by psychologist Frederick Herzberg, the Two-Factor Theory of Motivation is a motivational theory that provides insight into the specific working conditions that lead to more satisfied workers. Herzberg determined that certain factors in an organizational setting are responsible for producing extreme levels of satisfaction. Labeled by Herzberg as motivational factors, these factors can be a source of extreme levels of satisfaction if present, but wouldn't produce extreme levels of dissatisfaction if absent. Through his work, Herzberg also determined that certain factors were not a source of extreme satisifaction, but could produce extreme levels of dissatisfaction if absent. Herzberg labeled these hygiene factors, and they include pay, benefits, job security, and friends in the workplace.

In this video you'll learn about the research behind Herzberg's Two-Factor Theory, how the two-factor theory relates to Abraham Maslow's Hierarchy of Needs, and how managers can use the two-factor theory to increase productivity and performance in the workplace. 



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