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Lectures

The Product Life Cycle | Part IV

marketing product life cycle

The Product Life Cycle | Part IV

The product life cycle is a theoretical model that shows the stages that products go through from when they are introduced into the market to when they are removed. Although products don't go through the product life cycle identically, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the fourth and final video of our four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the decline stage of the product life cycle. We'll finish up this...

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Herzberg's Two-Factor Theory of Motivation

motivation

Developed in 1959 by psychologist Frederick Herzberg, the Two-Factor Theory of Motivation is a motivational theory that provides insight into the specific working conditions that lead to more satisfied workers. Herzberg determined that certain factors in an organizational setting are responsible for producing extreme levels of satisfaction. Labeled by Herzberg as motivational factors, these factors can be a source of extreme levels of satisfaction if present, but wouldn't produce extreme levels of dissatisfaction if absent. Through his work, Herzberg also determined that certain factors were not a source of extreme satisifaction, but could produce extreme levels of dissatisfaction if absent. Herzberg labeled...

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The Boston Consulting Group (BCG) Growth-Share Matrix

BCG Matrix management

Developed by the Boston Consulting Group in the early 1970s, the Boston Consulting Group (BCG) Growth-Share Matrix is a tool used to assist firms in determining how to allocate their resources to various product lines. Using market growth and market share, the BCG Matrix classifies products as: dogs question marks  stars cash cows These classifications are important to businesses as they have implications on how a firm supports its products. In this video you'll learn how businesses utilize the BCG Matrix in their product strategy. 

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The Situational Leadership Model

leadership

Developed by Paul Hersey and Ken Blanchard, Situational Leadership is one of the most notable leadership models. Situational Leadership outlines that effective leadership is primarily a result of the leader appropriately adapting his or her leadership style to the situation (i.e. person and environment). Depending upon the the situation, the leadership grid including in the Situational Leadership model will recommend one of four possible leadership style to be employed by the leader. In this video you'll learn more about Situational Leadership as well as how leaders tailor their leadership styles to the commitment and competence levels of their subordinates. 

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The Product Life Cycle | Part III

marketing product life cycle

The Product Life Cycle | Part III

The product life cycle is a theoretical model that depicts the stages that products go through from the point they are introduced until when they're discontinued. Although all products don't progress through the product life in the same manner, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle. In the third video of a four part series, we'll explore how businesses can adapt their marketing mix to accommodate products that occupy the maturity stage of the product life cycle.

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